The Beard Trimmer Racket: Why 'Best' Means Little in Grooming Marketing The proliferation of "best" lists for beard trimmers has created a trend where marketing often takes precedence over meritocracy.
Every man needs a reliable beard trimmer, but what does it mean when we claim a product is exceptional?
The recent GQ list and the industry's focus on multitasking raise important questions about the relationship between marketing and product quality.