Behind the Trend: Why Sustainable Fabrics Are Suddenly Everywhere The fashion industry's latest trend has nothing to do with hemlines or color palettes. It's about what clothes are made of.
Sustainable fabrics have burst onto the scene in recent years, with major brands and indie designers alike touting their eco friendly credentials.
But is this a genuine shift towards environmental responsibility, or just another marketing buzzword? To understand the current craze for sustainable fabrics, let's take a closer look at what's driving this trend.