Ferrari's First Electric Car Sold for Record $40 Million at Auction Ferrari's entry into the electric vehicle market has been a topic of debate among enthusiasts and critics.
The recent sale of its first all electric car, the Luce, for a record breaking $40 million at auction has only added fuel to this discussion. The backlash against the Luce was swift and intense upon its launch in May.
Detractors argued that it strayed from Ferrari's traditional design language by embracing a battery powered platform and five seat configuration.