The Cultural Model at Risk: Macron's Warning to YouTube and Beyond French President Emmanuel Macron has called on YouTube to finance content and support local creation, sparking debate about the future of cultural policies in France and beyond.
Beneath this timely intervention lies a deeper concern: the erosion of traditional models that underpin the film industry.
At the Lumière Summit, where he co chaired with South Korean President Lee Jae Myung, Macron pointed to the growing power of YouTube, TikTok, and other social platforms as drivers behind his initiative.