Amazon's Ad Scandal: A Symptom of a Broader Problem in Digital Commerce The recent FTC lawsuit against Amazon alleging a "secret ad surcharge" on its platform has left many wondering how such a large company can so brazenly disregard consumer trust.
The alleged overcharging, however, is just the tip of the iceberg.
Amazon's business model relies heavily on advertising revenue, with billions of dollars generated each year from selling ad space to brands and businesses looking to reach its vast customer base.