The Uncertain Future of LIV Golf: A New Investor, but Still Many Questions LIV Golf CEO Scott O'Neil has announced that his embattled golf league has secured a new investor.
While this development is being hailed as a lifeline for the struggling organization, it raises more questions than answers.
O'Neil's statement that LIV golfers will become equity shareholders is unprecedented in professional sports and sets off alarm bells about power dynamics within the league.