The Seltzer Bubble Pops: What Lies Ahead for Non Carbonated Drinks? The rise of non carbonated drinks is gaining momentum, driven in part by Generation Z's penchant for trying new products.
Unlike their older counterparts, younger consumers tend to be more adventurous and willing to switch between brands and products.
This shift has led to the success of brands like Surfside, a vodka based iced tea brand launched in 2022 by Stateside Brands.