The Plushie Phenomenon: Japan's Museums Take a Cue from Childhood Japanese museums have been experimenting with innovative ways to attract visitors and make their exhibits more engaging.
One approach that has gained significant traction is the "plushie sleepover" – an event where owners send in their beloved stuffed animals to spend the night at the museum and view exhibits on their behalf.
This trend, known as "nuikatsu," originated from a similar concept used by US public libraries to encourage children's interest in reading.