The PSL Pandemic: Unpacking the Cultural Anxiety Behind Our Seasonal Obsession The annual release of Starbucks' Pumpkin Spice Latte (PSL) has become a cultural touchstone, sparking both fervent enthusiasm and scathing disdain.
The drink's popularity, which soared in 2008 amidst the Great Recession, can be attributed to its clever marketing strategy that taps into our collective nostalgia for comfort foods during times of economic uncertainty.
The association with happy memories is a potent draw, especially when combined with social media's penchant for curating visually appealing seasonal content.