Reading Between the Lines of 'Athleisure' – A Trend That Refuses to Fade The term "athleisure" was coined in 2009 by a marketing executive trying to describe the rapidly growing market for sportswear inspired clothing.
Initially, it seemed like a fleeting fad, catering primarily to young adults who wanted to look and feel like athletes outside of actual athletic pursuits.
However, athleisure has since become a ubiquitous presence in mainstream fashion, with even high end designers incorporating athleisure elements into their collections.