The Hyped Up Reality: How Hype Culture Affects Emerging Designers The fashion industry has long been driven by trends and styles dictated from the top down, with established designers setting the tone for each season.
However, in recent years, hype culture has emerged as a dominant force, creating an almost impossible to ignore buzz around certain brands or designers.
This phenomenon is fueled by social media platforms like Instagram and TikTok, where hashtags and influencers can amplify consumer interest to unprecedented levels.