fashion

SIG's Turnaround Hits Unexpected Hurdle

SIG's Turnaround Takes an Unpredictable Detour The sudden departure of Mikko Keto as CEO of SIG has left investors bewildered about the company's turnaround efforts.

Initially, his exit might seem like a minor administrative change, but closer examination reveals a more complex story.

SIG had shown promising signs with improved margins and free cash flow in the first half of 2026, claiming its turnaround was on track.

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