The Specs Conundrum: Can Snap's AR Glasses Shift the Industry? Snap's latest iteration of smart glasses has finally arrived on the scene, but it remains to be seen whether the company can make good on its promises.
Despite the hype surrounding the keynote event, the specs are high, and it's clear that this product will be a tough sell for consumers and investors alike.
The AR glasses market is significant because Snap already has an existing user base and experience with augmented reality experiences.