The Case Against Hype Culture in Sneaker Reselling and Streetwear Hype culture has become an integral part of the fashion industry, particularly in sneaker reselling and streetwear.
At its core, it revolves around the frenzied pursuit of rare or limited items, driven by a complex web of psychological, environmental, and social issues. What is Hype Culture in Sneaker Reselling and Streetwear?
Hype culture emerged from the early 2000s, when limited edition sneaker releases became highly sought after by collectors.