The Case for Investing in Quality Denim Despite Levi's Dominance The blue jeans industry is dominated by Levi's, which has maintained an impressive market share since its founding in 1853.
As the global leader, Levi's holds around 80% of the market, leaving little room for competition.
This dominance has influenced consumer perceptions of quality denim, with many regarding Levi's as synonymous with "good" jeans.