The Dark Side of Sustainable Fashion: What Big Brands' Eucalyptus Scents Tell Us About Authenticity The eucalyptus scent has become a ubiquitous element in sustainable clothing lines, touted as a natural and eco friendly alternative to synthetic fragrances.
Yet, the story behind this seemingly innocuous ingredient is more complex than meets the eye. What is Eucalyptus in Fashion?
Big brands have incorporated eucalyptus into their clothing lines, claiming it's derived from the leaves of the eucalyptus tree and possesses deodorizing properties that repel insects and odor causing bacteria.