The OLED Threshold: How Sony's Bravia 6 Redefines Value in TVs The recent mid year launch of Sony's Bravia 6 OLED TV marks a significant departure from the company's traditional premium pricing strategy.
For years, Sony has been associated with high end products that often come with a hefty price tag – the "Sony tax" that many consumers have grown accustomed to paying.
However, the Bravia 6's aggressive pricing is an opportunity for Sony to reclaim its position as a leader in the OLED market. With four HDMI 2.