Folk Music Revival in India: Warner Music's Maati Franchise Takes Center Stage The Indian music landscape has long been dominated by Bollywood soundtracks and Westernized pop.
However, recent years have seen a growing interest in folk music, driven in part by the rise of streaming platforms that allow artists to share their work with wider audiences.
Warner Music India's Maati franchise is at the forefront of this movement, showcasing the diversity and richness of India's folk traditions.