What Eddie Bauer's Potential Closure Says About Mid Range Fashion Retailers Eddie Bauer's potential closure is a stark reminder that even the most established mid range fashion retailers are not immune to the challenges of a rapidly changing market.
Founded in 1922, Eddie Bauer was once synonymous with high quality outerwear and casual apparel.
The Rise and Fall of a Niche Brand The company's founder, Eddie Bauer, began by selling woolen vests to local department stores in Seattle.