Freight Tech's Breakthrough Moment: When Pain Became the Catalyst for Change The freight technology industry has long been viewed as a solution in search of a problem – or at least, one large enough to justify its adoption.
But when the pandemic era supply chain crisis hit in 2021, it brought about an inflection point that changed the landscape forever.
For years, shippers and carriers had been skeptical of digital freight tools, viewing them as unnecessary luxuries rather than essential infrastructure.